Event planning can be a great business opportunity if you have the drive. It’s typically a seasonal business, but it can pay off pretty well if you are really good and efficient in what you do. However, not all people are wired to work in this lucrative industry, and that’s why those who excel in this business have certain unique traits which make them fit perfectly in the industry. Obviously there are those who will be interested in event planning though they lack the required traits. This article therefore discusses the key characteristics of those people who are most likely to excel in this business, and also steps on how to become a great event planner.
The traits required are basically straight forward. People who desire to get into event planning do not just want to venture into the career, instead, they always show some unique qualities like good communication-skills, an eye for fashion and a sense of style, and a great flair for organization. This business has great potential of paying well if you’ve these traits.
Starting out is never easy, and that is mainly because you are required to have accumulated a good amount of working experience. To be successful in this business, you should’ve a good grasp-of what this business is all-about. You may have to volunteer in a number of services, like working with a caterer, a florist, or non-profit organizations. This is all about getting some-real solid experience.
You should take up a key role when volunteering. Learning takes place much better when you assume/serve a more active-role in the event you are planning. Take the lead planning role whenever you offer yourself as a volunteer for an event. For example, you can request to become the fundraising-chair in a nonprofit organization, or to become a lead caterer. Identify and know the areas which you are most passionate-about.
There’s a popular saying that goes “It is not what you-know, but who you-know”. Event planning is basically about networking. That is how you are going to find most of your clients, via networking. Wherever you happen to go, always make sure you associate and interact with other people and remember to collect the contacts.
Whenever you are writing your emails to prospects, always start with a warm “nice to meet-you” greeting, and under your signature, you can include an elevator-pitch on the event planning services you normally provide. This way, you will get to build a strong-relationship with others, instead of just appearing like you are soliciting them to buy services from you.
Most event planners who have at least 2years of experience can be accredited-with Certified Event Professional. Those who do not have much working experience in the event planning business can always take some online courses which are geared towards event-planning. Certification is always available after completion of a written examination.
Clients typically buy the services provided, meaning a client must trust you, to provide/deliver top notch quality services. Your clients should feel at ease when around you, and this requires great personal character.
Create a professional portfolio
Clients always love to buy services whenever you prove them-wrong. You can showcase your work-photos and brochures for your clients to see. You can gather them from any of the past events that you’ve worked on. Organize each piece-in a book so as to easily tell your working experience and event stories. Most clients are visual, so all you need to do is paint a picture and let them imagine. Alternatively, you can showcase your work on social-media. This way, it will become much easier for people/clients to see your work.
Ensure you have:
Excellent verbal & written communication skills: This job entails communicating efficiently with people, there is no two way about it.
-Excellent organizational & time management-skills: All event planners are highly organized. They work within time-limits, of which are closely-related to being organized.
-Great negotiation & budget management-skills: When it comes-to money matters, great negotiation skills is the key. You will always want to get to that win win situation with all your clients when they call asking you to handle an event.
-Creativity: Brilliant understanding of current fashion trends is what makes one stand out. You should check out online websites and other magazine resources for the much needed inspiration.
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